Daily News Nov. 24-25th, 2016
Six months after Memphis-based Morris Auction Group expanded into Destin, Florida, the company is now expanding the scope of its services there.
Morris’ Destin branch, Luxury Estates Auction Co., has added a new arm focused on traditional real estate services. Called Luxury Estates Realty Group, the arm will focus on showcasing and selling high net worth properties in the Destin/30A area and Northwest Florida region.
The new realty group is comprised of LEAC’s current agentst – Chris Camp, Vicki Stokes and Allie Stokes – plus the addition of five Realtors across two teams.
The Jourdan team, which has been in the traditional real estate business since 2008, includes former Memphians Debra Jourdan, Jeff Jourdan Sr. and Jeff Jourdan Jr. The Jenkins team, Heather and Tyler Jenkins, has been in real estate since 2006 and specializes in the Destin, Santa Rosa Beach and 30A areas.
Founded in 2007 by Jeff Morris, Morris Auction Group sells all types of real estate – including residential, commercial, investment, industrial and agricultural – in Tennessee, Arkansas, Mississippi and Florida, along with personal property on request.
-Daily News Staff
Memphis Business Journal Nov. 23 2016
A little more than six months after opening its first office in Destin, Luxury Estates Auction Group is adding a traditional real estate services arm. The new group will be called Luxury Estates Realty Group.
The company, which is an offshoot of Memphis-based Morris Auction Group, provides real estate auction and marketing services for luxury homes and multimillion-dollar estates from Destin to West Palm Beach, Florida. It opened in May.
The new arm will expand the scope of services Luxury Estates offers for people who may not be ready to sell their properties at auction, according to Jeff Morris, who owns Morris Auction Group and Luxury Estates Auction Group.
“We felt we needed to be a bit broader in our service offerings and decided to open the traditional sales company,” Morris said. “We’ve added two really good teams.”
The teams are comprised of Debra Jourdan, Jeff Jourdan Sr., Jeff Jourdan Jr., and Heather Jenkins and Tyler Jenkins. The Jourdan group is from Memphis originally, while the Jenkins group has an extensive history selling properties in Destin, Santa Rosa Beach and other areas.
Morris said the expansion was going to happen naturally after Luxury Estates Auction Group got established. He did the same thing in Memphis with Morris Realty Group.
With the auction and traditional real estate operations up and running, the next step could include opening franchises in the Naples area.
“We can provide the same service that we do on the auction side on the traditional side,” Morris said. “If time is more important, we can roll it into an auction.”
Michael Sheffield covers bioscience and biotechnology; manufacturing; tourism and hospitality; and sports business. Contact him at firstname.lastname@example.org.